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Mar 26, 2021Open    AccessArticle

Research on the Promotion Path of Marketing Strategy of Sci Tech Journals from the Perspective of Media Convergence

Wenlan Chen, Yuan Chen
The concept of media convergence development is fully presented in various fields of sci-tech journals, and it also provides power and technical support for the reform of marketing of sci-tech journals. Based on the background of media fusion and marketing strategy in sci-tech periodicals, this paper discusses the challenges, strategies and ideas of marketing strategy of sci-tech periodicals under the perspective of media fusion, analyzing the challenges such as the problem of publishing and iss...
Open Access Library J. Vol.8, 2021
Doi:10.4236/oalib.1107134


Dec 31, 2020Open    AccessArticle

The Reform of Publishing Format and the Reconstruction of Editing Power in the Era of Intelligence

Yuan Chen
Intelligence represents the future direction of media development. The combination of intelligent technology and publishing media brings penetration and deep application, which makes the content production from the original manual process into a highly automated machine workflow. This eliminates the production relations and inherent boundaries of the traditional publishing field, changes the thinking mode and working mode of the relevant subjects in the original publishing ecological chain, and ...
Open Access Library J. Vol.7, 2020
Doi:10.4236/oalib.1107052


Dec 31, 2020Open    AccessArticle

The Medics Role in Promoting Health Consciousness and Positive Body Image on Instagram

Mohammed Qureshi, Rasan Burhan, Raphael Olaiya, Sohaib Imtiaz, Ethan Smallwood, Asif Munaf
The exponential growth of social media over the last decade has had a dramatic impact on people’s perceptions of body image. We conducted a study looking at how users feel body image has been affected by Instagram—and if medics (doctors and medical students) could aid in combatting these negative perceptions. We did this by sharing a five-part online survey over the course of 17 days. We received 113 responses in total, 80.5% of which were from the United Kingdom, the majority (73%) from people ...
Open Access Library J. Vol.7, 2020
Doi:10.4236/oalib.1107060


Sep 23, 2020Open    AccessArticle

Science and Technology News English-Chinese Translation from the Perspective of Skopos Theory—A Case Study of China Daily Bilingual Website

Sen Yuan, Xiaoyu Ma
With the rapid development of science and technology in China, there are more and more science and technology news, and the translation of the news becomes more and more important. Under the guidance of the basic theory of Skopos theory and combined with the empirical analysis of science and technology news translation, this paper demonstrates the three principles which are the core of Skopos theory. They play an important role in guiding the translation of science and technology news.
Open Access Library J. Vol.7, 2020
Doi:10.4236/oalib.1106766


May 22, 2020Open    AccessArticle

Party Politics in Kenya and South Africa: The Conundrum of Ethnic and Race Relations

John Rabuogi Ahere
Since the colonial period, group identity has affected politics in Kenya and South Africa. Ethnicity and race are used to explain many issues in both countries including party politics. This article examines the linkages between ethnic and race relations in the activities of political parties in both countries. The article finds that ethnicity and race are endemic to the nature and operations of political parties in Kenya and South Africa. As a result, most political parties formulate policies a...
Open Access Library J. Vol.7, 2020
Doi:10.4236/oalib.1106383


Jan 14, 2020Open    AccessArticle

The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation

Meiping Lv
Education is an activity to cultivate people. No matter in what time and in what form, the education should put morality and ability first, and develop the people in the first place. So it is particularly important in the transformation and development process of TVU to build campus cultural brand with the opportunity of humanistic spirit cultivation. Xinchang College of Zhejiang Radio and Television University has made a series o
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Open Access Library J. Vol.7, 2020
Doi:10.4236/oalib.1106014


Dec 30, 2019Open    AccessArticle

Media Effect into Conflict Management: A Comparative Study on Israel and Palestine Media Practitioners View Point

Ibrahim T. I. Ukka, Hong Yu, Bienmali Kombate
The paper aimed to test the media effect limited theory versus the media non-limited effect theory and to understand the implication and impact of political will through media into a conflict management. Israel and Palestine conflict was used as a case study and a sample of 153 respondents (including 67 from Israel and 86 Palestinians) was collected and the survey questionnaire was administered through online, however, the study p
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Open Access Library J. Vol.6, 2019
Doi:10.4236/oalib.1105984


Jul 30, 2019Open    AccessArticle

Can the Media Be Conflict Sensitive? An Analysis of Kenya and South Africa

John Rabuogi Ahere
The media shapes conflicts, especially in how the conflicts are perceived and understood. In Kenya and South Africa, beset by ongoing structural conflict, the media has played crucial roles in the shaping of narratives about the actors and the drivers of conflict. This article explores the nexus between the nature and operations of media outlets and the escalation or de-escalation of political violence. This article contends that,
...
Open Access Library J. Vol.6, 2019
Doi:10.4236/oalib.1105569


Jun 14, 2018Open    AccessArticle

Cross-Border Integration: Reflections on the Development of Academic Journals

Yuan Chen
The “Internet ” era is the current general trend of social and economic development. Internet academic publishing has promoted the diversity of academic publishing media, and has also had an important impact on the traditional academic publishing industry. The traditional media-media academic journals have experienced a decline in their dissemination, and their market-oriented operations have been difficult to adapt to the curren
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Open Access Library J. Vol.5, 2018
Doi:10.4236/oalib.1104666


Jul 18, 2017Open    AccessArticle

Spy in the Huddle: Expression of Anthropomorphized Subjects in the Wildlife Documentary

Xuefeng Zhao, Xianyao Zou
This article explores the narrative strategy of Anthropomorphism of penguins: Spy in the huddle, the BBC wildlife documentary miniseries launched in 2013 which avail itself of anthropomo
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Open Access Library J. Vol.4, 2017
Doi:10.4236/oalib.1103788


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