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Oct 16, 2023Open Access
This paper explores the attitude of The Australian, a mainstream newspaper in Australia, towards China, the factors that caused the change of attitude and the shaping of China’s national image, by reading the China-related reports in it. Analyzing the data, the author finds that the newspaper’s China-related reports are mainly negative reports, and the fundamental reason lies in the different national interests of Australia and China, which leads some reports going against China’s idealiz...
Jun 30, 2023Open Access
Based on the critical discourse analysis, this paper analyzes the keywords and discourse of the report text from the perspective of permutation strategy, ambiguity strategy and approaching strategy, and explores the Mystification strategies used in the Shanghai epidemic reported by the British and American mainstream newspapers as well as their representation in the text, in order to help the text-consumers view Western reports rationally and objectively. Through a corpus-based study, it is foun...
Feb 21, 2023Open Access
Since the outbreak of the Russian-Ukrainian war, the global media has been busy writing about it. Based on its different political positions, each country has different attitudes and positions towards all parties in the war, and its reports will also construct different images. This research will combine the quantitative corpus method and qualitative critical discourse analysis to explore what kind of Russian image the US media has constructed in the reports of the Russian-Ukrainian war and the ...
Nov 10, 2022Open Access
The influence of major events is increasingly becoming a platform for many business activities. More and more brands are completing their brand publicity and positioning through influential world events like the Olympic Games. More and more commercial brands choose to put a certain number of advertisements in the Olympic Games or to enhance their influence and popularity in the form of sponsoring the Olympic Games. Extending the influence of large-scale events on the commercial field has become ...
Jul 28, 2022Open Access
Since the emergence of the Internet, the most active contemporary college students, have plenty of time and are good at accepting new things. For some social problems reported on the Internet, they rely on the new media to express their views and opinions even give advice. Chatting on the network, establishing network forums for information exchange, forming large and small virtual communities. This paper first illustrates the code-switching form of college students’ speech community. Secondly, ...
May 24, 2022Open Access
With the wide application of the Internet, as one of the mobile learning methods, English word learning apps are popular among college students. The homogenization between products is becoming more and more obvious. Exploring the new needs of users is becoming the next growth point of such apps. Therefore, it is particularly necessary to study the user needs of such apps. This paper uses the combination of text mining technology and questionnaire survey to collect user comments, preprocess comme...
May 13, 2022Open Access
Due to the reduction of the number of viewers in traditional communication methods such as newspapers, radios, radios, etc., it is difficult for a red culture to spread widely in this form. At the same time, relevant data show that the people’s understanding of red culture is not high. From the perspective of new media, new media has replaced traditional media. Therefore, new media can promote the spread of red culture. On the occasion of the 100th anniversary of the founding of the Communist Pa...
Apr 12, 2022Open Access
The socialist culture with Chinese characteristics is guided by Marxism-Leninism, which aims at cultivating citizens with ideals, morals, culture and discipline, and develops a socialist culture of the masses that is oriented towards modernization, the world, the future, and the nation’s science. With the rapid development of Internet technology, new media centered on the Internet is bringing mankind into the new media era. The rise of new media technology has been widely used, which has impacte...
Mar 18, 2022Open Access
Based on the event-structure metaphor in conceptual metaphor theory, this paper collects the titles in the English-Chinese COVID-19 news reports which contain conceptual metaphors, and classifies them in accordance with different source point domains. We found that there are a large number of war metaphors and competition metaphors in both English and Chinese headlines. Thereinto, many animal and plant images and natural physical things appeared in the English corpus, while more educational meta...
Dec 22, 2021Open Access
From 1996 to 2019, the Chinese Television Drama Bao Zheng (co-directed by Liang Kaicheng, Sun Shupei, Hou Bowei, Chen Junliang and other 11 people) and The Untamed (directed by Zheng Weiwen and Chen Jialin) are popular in Thailand. The purpose of this paper is improving the influence of Chinese TV dramas overseas. Based on the “5W” Communication Theory and questionnaire survey methods, the author analyzes the reasons for the successful spread of these two television dramas overseas...
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