Artificial intelligence (AI) is one of the most disruptive technologies that have been impacting e-commerce. This review paper will consider AI applications in e-commerce, as well as its challenges and future developments. First of all, this paper will focus on the use of AI in the form of personal recommendations, chatbots, and virtual assistants and sentiment analysis for managing customers’ feedback. In addition, the paper will provide an overview of the use of AI for supply chain and l...

Electronic Commerce 

Online job markets are preferred by skilled workers around the world as traditional job markets are shrinking because of technology. C2B e-commerce is connected to this online job market where online workers or freelancers earn money according to their work. This paper empirically investigated the contributing factors that affect the level of earnings of freelancers on the Upwork platform. Moreover, this study has taken six parameters to assess the income level of a freelancer. A total of 397 sa...

Electronic Commerce  Management Information Systems 

This research investigates the interplay between transformational leadership and organizational culture within digital marketing teams, e-commerce platforms, and advertising agencies. Employing a thematic qualitative methodology, the study analyzes existing literature to identify recurring themes and patterns. Findings suggest that transformational leadership fosters a culture of innovation, adaptability, and collaboration, which are crucial for success in the digital landscape. The paper conclu...

Electronic Commerce  Business Management  Strategic Management  Organizational Behavior 

Background: Centered on Alibaba Group, Hangzhou’s e-commerce has developed a distinctive model encompassing B2B, B2C, and C2C frameworks, while integrating advanced technologies such as cloud computing, big data, and artificial intelligence. However, the ecosystem’s diverse stakeholders face complex interactions and frequent conflicts of interest, necessitating effective coordination mechanisms. Objective: This study aims to analyze the demands and interactions ...

Electronic Commerce 

Based on 1128 Chinese academic journal papers in the CNKI database from 2006 to 2023, keyword co-occurrence and cluster analysis were conducted using CiteSpace bibliometric software to analyze the research hotspots and future research trends of domestic scholars in the field of rural e-commerce logistics. Research has found that research on rural e-commerce logistics is relatively rich, with a large number of publications; Universities are the main force of research, and cooperation between univ...

Electronic Commerce  Business Management 

As the competition of e-commerce enterprises intensifies, efficient demand supply becomes an important weight for enterprises to compete. The current inaccuracy of demand forecasting in e-commerce enterprises is frequent, leading to increased difficulty in inventory management and weakened competitiveness. In order to improve the accuracy of demand forecasting, intelligent decision-making technology is introduced to establish a NAR neural network model, and the NAR model is used to simulate the ...

Electronic Commerce 

In the period of rapid integration of “Internet ” and cross-border e-commerce industry, China’s talent demand has reached a new peak, and cross-border e-commerce has also become an important means to promote the development of China’s new economy and new trade. In the era of rapid development of the digital economy, whether it can occupy development space and market opportunities is inseparable from the cultivation of cross-border e-commerce talents. In view of this situation, based on the analy...

Electronic Commerce 

E-commerce live streaming has become a new trend in people’s online shopping. A variety of live streaming platforms provide people with means of communication and communication. E-commerce live streaming stimulates consumption, greatly promotes economic development, and enables people to understand the world and observe society from different angles. Among them, the application of information symbols has become the bottleneck for the sustainable development of e-commerce live broadcast. Through ...

Electronic Commerce