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ISSN: 2333-9721
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International Journal of Market Research

ISSN Print: 1470-7853

ISSN Online: 2515-2173

主页: https://journals.sagepub.com/loi/mrea

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Book review: Barry Leventhal, Predictive analytics for marketers: Using data mining for business advantage

Alan Wilson

Editor International Journal of Market Research(IJMR), 2019

null

Rethinking the market research curriculum

Daniel Nunan,MariaLaura Di Domenico

Call for Papers for Special Issues of International Journal of Market Research: ‘Research for Development’, 2019

null

Is it time to call time on reaction time?

Alastair Goode

All work and no play: A text analysis

Charlotte Crichton,Chrissie Wells,Kate Downer

Mapping brand similarities: Comparing consumer online comments versus survey data

Chad Vidden,Marco Vriens,Song Chen

IJMR Editorial

Peter Mouncey

A consumer

Arnold Japutra,Sebastian Molinillo,Yuksel Ekinci

Do Millennials differ in terms of survey participation?

Ezequiel Paura,Melanie Revilla,Oriol J Bosch

Book review: Dave Trott, Creative blindness and how to cure it

Merry Baskin

Big semiotics: Beyond signs and symbols

Rachel Lawes

Measuring exchange norms and its impact on satisfaction in a B2C context

Damien Chaney,Najoua Elommal,Riadh Manita

E

G Klein,JJ Jiang,LG Pee

Addressing a key challenge facing market(ing) research: Re

Peter Mouncey

A brand’s eye view of correspondence analysis

Jake Hoare,Tim Bock

Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine

Susan (Sixue) Jia

Mind the gap: Harnessing psychological theory to pension engagement

Alistair McQueen,Lisa Edgar,Nicola Stenberg

When is brand content shared on Facebook? A field study on online Word

Alexander Brem,Bj？rn Ivens,Marie Haikel-Elsabeh,Zhenzhen Zhao

Discriminant validity assessment in marketing research

A Dwayne Ball,Joseph M Matthes

When does product brand matter to children?

Fei Wang,Shu Li

“I know what you’re going to ask me” Why respondents don’t read survey questions

Kylie Brosnan,Nazila Babakhani,Sara Dolnicar

A comparison of scale attributes between interval

Anastasios Pagiaslis,Andrew Smith,Christian Wagner,Christos Themistocleous

Building automated survey coders via interactive machine learning

Alejandro Moreo,Andrea Esuli,Fabrizio Sebastiani

Radio buttons in web surveys: Searching for alternatives

Alexandru Cernat,Mingnan Liu

Validating Black Box Neural Networks

null

Marketing research education in the Big Data era

Leo Paas

Clustering halal food consumers: A Twitter sentiment analysis

Mohamed M. Mostafa

Revenue

Kaifeng Zhao,Saeed R Bagheri,Seyed Hanif Mahboobi

Editor

null

Making market research work in Saudi Arabia

Abdel Monim Shaltoni,Thomas Aichner

How eWord of Mouth valences affect price perceptions

David Corkindale,Wai Ki Liang

Measures of fit impacts: Application to the causal model of consumer involvement

Eric Rakotoasimbola,Sam Blili

Comparing conspicuous consumption across different experiential products: Culture and leisure

Fred Bronner,Robert de Hoog

Book review: Richard J. Webber and Roger Burrows, The predictive postcode: The geodemographic classification of British society

James Rothman

IJMR Editorial

Peter Mouncey

IJMR Editorial

Peter Mouncey

Is your agency a hedgehog or a fox?

Luke Perry

Consumers’ responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning

Caroline Cuny,Claire-Lise Ackermann,Imene Belboula,Jean-Pierre Mathieu

Exploring sharing behaviors across social media platforms

Chang-Dae Ham,Jameson L Hayes,Joonghwa Lee,Young Han Bae

The presentation of brand personality in English

Ying Cui

International Journal of Market Research (IJMR): Recruitment for: Editor

null

Book review: Lia Zarantonello and Véronique Pauwels

Peter Mouncey

Value

Damien Mather,David Holdsworth,Mathew Parackal

Foreword

John Curtice,Nick Moon

Enhancing mobile data with understanding of bias and error

Aled Davies,Chris Wroe,Hugh Neffendorf

Forecasting advertising and media effects on sales: Econometrics and alternatives

Byron Sharp,John Dawes,Kesten Green,Rachel Kennedy

The impact of individual differences in weather sensitivity on weather

JaeHwan Kwon,Sang-Uk Jung,Sangkil Moon,Young Han Bae

Size and dynamics of order

Daniel Porath

Researching and marketing to consumption collectives

Matthew A Hawkins

©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705