Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns | Riva | International Journal of Marketing Studies | CCSE

Farzana Riva,Mohammad Rubel,Mohammad Uddin

Personal and Social Tipping Norms: Race and Sex Differences | Whaley | International Journal of Marketing Studies | CCSE

Jeremy Whaley,Wanda Costen

Branded Food Commodities: A Study of the Egyptian Commodity Products | Elgebali | International Journal of Marketing Studies | CCSE

Marwa Elgebali

The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators | Jamalova | International Journal of Marketing Studies | CCSE

Constantinovits Milán,Maral Jamalova

Clothing Involvement Profiles of African-American Students for Marketing Strategies | Dillahunty | International Journal of Marketing Studies | CCSE

Jung-Im Seo,Terani Dillahunty

Branding Services in Mature Markets: Evidence from Egypt | El Naggar | International Journal of Marketing Studies | CCSE

Noha Bendary,Rasha El Naggar

Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance | Jen | International Journal of Marketing Studies | CCSE

Lichung Jen,Yichun Liu

Promoting Green Living by The Jockey Club Museum of Climate Change in Hong Kong | Kwan | International Journal of Marketing Studies | CCSE

Anthony Kong,Ming Kwan,Terry Lam

Saudi Smokers' Behaviors After a 100% Tax Increase | Alqarni | International Journal of Marketing Studies | CCSE

Ahmed Alqarni

Does Customer-Based Reputation Lead Customers Not to Switch? Examining Moderating Influences in Hypermarkets | Lu | International Journal of Marketing Studies | CCSE

Hao-Te Lu,Yi-Chou Wang

CRM Implementation in Lebanese SMEs: Descriptive Analysis | Saleh | International Journal of Marketing Studies | CCSE

Laura Saheli,Lena Saleh

Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework | Osuagwu | International Journal of Marketing Studies | CCSE

Caroline Osuagwu

Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity | Poerwadi | International Journal of Marketing Studies | CCSE

Anas Hidayat,M. Suyanto,Purwadi Purwadi,Slamet Poerwadi,Zainal Eq

The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan | Ziyadat | International Journal of Marketing Studies | CCSE

Akef Ziyadat

Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook | Abuljadail | International Journal of Marketing Studies | CCSE

Gi Yun,Mohammad Abuljadail,Saeed Badghish

Greek Consumers’ Behaviour Towards Fast-Food Consumption | Jashari | International Journal of Marketing Studies | CCSE

Aldrina Jashari,Panagiotis Kotsios

An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan | Zoubi | International Journal of Marketing Studies | CCSE

Ahmad Zoubi,Mohammad Zoubi

A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials | Thanos | International Journal of Marketing Studies | CCSE

Lori Thanos,Sylvia Clark

Price Discrimination as a Marketing Strategy | Alhabeeb | International Journal of Marketing Studies | CCSE

M. J. Alhabeeb

An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users | Hung | International Journal of Marketing Studies | CCSE

Abdol Khatibi,Do Hung,Jacquline Tham,S. M. Azam

Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant | Hidayat | International Journal of Marketing Studies | CCSE

Alldila Setyaning,Anas Hidayat,Aprilia Adanti,Arief Darmawan

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 3 | Sun | International Journal of Marketing Studies | CCSE

Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education | Dalbouh | International Journal of Marketing Studies | CCSE

Mahmud Dalbouh

The Customer Value: A Bibliographical Review | Iannitto | International Journal of Marketing Studies | CCSE

Emanuele Iannitto

The Quality of the Service, Superior Value Generator in the Restaurant Sector | Valdez-Juárez | International Journal of Marketing Studies | CCSE

Elva Ramos-Escobar,Luis Valdez-Juárez,Nicolas Beltramino,Roberto Limón-Ulloa

Climate Change Perception in Lebanon: An Exploratory Study | Hussein | International Journal of Marketing Studies | CCSE

Akil Hussein,Grace Moussaid,Trabulsi Hussein

Social Media Marketing and Luxury Consumption: A Literature Review | Colella | International Journal of Marketing Studies | CCSE

Cesare Amatulli,Giuseppe Colella,Maria Martinez-Ruiz

Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms | Troise | International Journal of Marketing Studies | CCSE

Ciro Troise

Changing Attitudes Toward Checkout Charity | Massetti | International Journal of Marketing Studies | CCSE

Brenda Massetti,Iris Mohr,Mariellen Murphy-Holahan

The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth | Ing | International Journal of Marketing Studies | CCSE

Liew Ivan,Phang Ing,Zaiton Osman

Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory | Hassan | International Journal of Marketing Studies | CCSE

Almoatazbillah Hassan

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2 | Sun | International Journal of Marketing Studies | CCSE

The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia | Rouissi | International Journal of Marketing Studies | CCSE

Chiraz. Rouissi,Mbarek Rahmoun

Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective | Yu | International Journal of Marketing Studies | CCSE

Chunling Yu,Lily Dong

Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing | Wang | International Journal of Marketing Studies | CCSE

Lijuan Wang,Songbai Liu

Spatial Models of Consumer Choice for Retail Outlets: Theory and Practice in Physics of Marketing | Alhabeeb | International Journal of Marketing Studies | CCSE

M. J. Alhabeeb

Cultural Influences on Environmental Consciousness and Green Environmental Behavior | Gammoh | International Journal of Marketing Studies | CCSE

Anthony Koh,Bashar Gammoh,Sam Okoroafo

Developments in Promotion Strategies: Review on Psychological Streams of Consumers

Syed Hasnain Alam Kazmi