%0 Journal Article %T M¨ªdia e crack: promovendo sa¨²de ou refor£¿ando rela£¿£¿es de domina£¿£¿o? %A Romanini %A Moises %A Roso %A Adriane %J Psicologia: Ci¨ºncia e Profiss£¿o %D 2012 %I Scientific Electronic Library Online %R 10.1590/S1414-98932012000100007 %X this paper is based on a discursive analysis of reports from the highest circulating mass print media available in the state of rio grande do sul, brazil. here we examine the ideology underlying a specific series on ¡°crack epidemics¡±. depth hermeneutics were used for the theoretical and methodologic approach applied to the analysis. the results of the ideologic analysis indicated how relations of domination were established and/or sustained in the specific series. several ideologic strategies were identified in the series of reports examined: universalization, naturalization, differentiation, purging of the other, standardization and euphemization, among others. these strategies work together obscuring important meanings for understanding the phenomenon in question. %K social psychology %K media %K drugs %K cocaine crack. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1414-98932012000100007&lng=en&nrm=iso&tlng=en