%0 Journal Article
%T Mapeando e mensurando o grau de depend¨ºncia informacional interna dos profissionais de intelig¨ºncia de marketing: o caso da empresa ALFA
%A Oliveira
%A Paulo Henrique de
%A Gon£¿alves
%A Carlos Alberto
%A Paula
%A Edmar Aderson Mendes de
%J Perspectivas em Ci¨ºncia da Informa£¿£¿o
%D 2011
%I Universidade Federal de Minas Gerais
%R 10.1590/S1413-99362011000200012
%X the article presents the results of a descriptive case study conducted in a large company in the construction machinery of minas gerais. the company was intentionally selected and data were collected through structured questionnaires and applied to all marketing intelligence professionals. the results showed that marketing intelligence professionals have high informational dependence from the departments of marketing, sales and information centers, compared to other departments. the relationship between frequency of use of information sources with the degree of importance attributed by the users was also clear.
%K dependency informational internal
%K marketing intelligence
%K descriptive case study.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1413-99362011000200012&lng=en&nrm=iso&tlng=en