%0 Journal Article
%T Dise£¿o de una estrategia promocional para posicionar la Zona Norte de Santander (Colombia) -Estado T¨¢chira (Venezuela)
%A Ramirezparis Colmenares
%A Xiomara
%A Sep¨²lveda Y¨¢£¿ez
%A ¨¢lvaro Jes¨²s
%J Pensamiento & Gesti¨®n
%D 2011
%I Fundaci¨®n Universidad del Norte
%X tourism plays a decisive role in the economy of a region, its key element is to connect the individual with their environment and this also allows improving the quality of life, creating a solid economic structure and contributing to economic and cultural development of peoples. the area covered by the department of norte de santander, colombia and the t¨¢chira state, republic of venezuela, has many attractions that allow their development and positioning as a touristic destination. to achieve this goal is necessary to identify the strengths and potentials of each of the municipalities, to analyze its real competitive advantage, establish a market segment that distinguishes them according to psychographic profiles and strengthen its positioning through advertising campaigns. the research is qualitative in nature, has an exploratory, descriptive and explanatory.
%K tourism
%K positioning
%K regional development.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1657-62762011000200004&lng=en&nrm=iso&tlng=en