%0 Journal Article %T Dise£¿o de una estrategia promocional para posicionar la Zona Norte de Santander (Colombia) -Estado T¨¢chira (Venezuela) %A Ramirezparis Colmenares %A Xiomara %A Sep¨²lveda Y¨¢£¿ez %A ¨¢lvaro Jes¨²s %J Pensamiento & Gesti¨®n %D 2011 %I Fundaci¨®n Universidad del Norte %X tourism plays a decisive role in the economy of a region, its key element is to connect the individual with their environment and this also allows improving the quality of life, creating a solid economic structure and contributing to economic and cultural development of peoples. the area covered by the department of norte de santander, colombia and the t¨¢chira state, republic of venezuela, has many attractions that allow their development and positioning as a touristic destination. to achieve this goal is necessary to identify the strengths and potentials of each of the municipalities, to analyze its real competitive advantage, establish a market segment that distinguishes them according to psychographic profiles and strengthen its positioning through advertising campaigns. the research is qualitative in nature, has an exploratory, descriptive and explanatory. %K tourism %K positioning %K regional development. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1657-62762011000200004&lng=en&nrm=iso&tlng=en