%0 Journal Article %T Los blancos en la sociedad colonial venezolana: Representaciones sociales e ideolog¨ªa %A Carrero Mora %A Ricaurte Bohanerges %J Parad¨ªgma %D 2011 %I Universidad Pedagogica Experimental Libertador %X textbooks contain social representations about the world and man as well as ideologies and evaluations on the human groups that interact in the society from the past or present. in this regard, we propose the following objectives: (a) to reveal the social representations about whites (peninsular or creole aristocrats and shore) present in the elementary manuals and textbooks (history section) from the subsystem of basic education; and (b) to analyze the underlying or explicit manifestation of ideologies about this group of venezuelan colonial society, transmitted through these educational materials. to do this, we base our study on the theory of social representations (moscovici, 1979) and critical discourse analysis (van dijk, 1999, 2003a and b). from the methodological point of view, this research is documentary; it considers the examination of a corpus of five (5) elementary textbooks from basic education subsystem, specifically from first to fourth grade (published from 1995 to 2007). it is a study in line with the qualitative paradigm, so the above documents were reviewed, notes were taken and diagrams were drawn to then get a detailed description of each of the groups in the venezuelan colonial society. the findings of this research point to the presence of racist evaluations and ideologies in the textbooks, because on one hand, the positive aspects are emphasized and the negative ones are minimized of white spaniards; and, on the other, the creole and canary negative features become prominent, while their positive attributes are obscured. %K venezuelan colonial society %K whites %K social representations %K ideologies. %U http://www.scielo.org.ve/scielo.php?script=sci_abstract&pid=S1011-22512011000200008&lng=en&nrm=iso&tlng=en