%0 Journal Article
%T Estrategia para la implantaci¨®n del Test de Valor P¨²blico en Espa£¿a: propuesta de procedimiento
%A Semova
%A Dimitrina Jivkova
%J Observatorio (OBS*)
%D 2011
%I Scientific Electronic Library Online
%X in this article we propose a strategy for implementing the public value test in spain taking into account the experience of other european countries. this is a mechanism put in place in recent years in order to evaluate the new offer of public broadcasting. any public service should provide a public value that can and should be measured and evaluated. the public value test must be applied before making a decision about any significant change: this can include introducing a new service or discontinuing an existing one. the public value test in the uk comprises two elements - a public value assessment and a market impact assessment. license fee payers and industry are consulted during the process and before any final decision is made. the £¿three-step test£¿ (drei-stufen-test) in germany increases the importance of the organs of internal control over public broadcasting, however, there is a need to establish a body that includes external experts, especially for market issues. another aspect to improve in the £¿three-step test£¿ should be the introduction of a mechanism that takes into account the views of the private sector.
%K public broadcasting
%K public service activity
%K public value
%K market impact.
%U http://www.scielo.gpeari.mctes.pt/scielo.php?script=sci_abstract&pid=S1646-59542011000100005&lng=en&nrm=iso&tlng=en