%0 Journal Article %T El relato de ciencia ficci¨®n como herramienta para el dise£¿o industrial %A Rinc¨®n %A Mauricio Le¨®n %J Cuadernos del Centro de Estudios en Dise£¿¡Ào y Comunicaci£¿3n. Ensayos %D 2011 %I Scientific Electronic Library Online %X the intention of this work is to show the science fiction story like an expressive cultural result, that can be useful as a generator of futurist technological concepts that could be taken to design projects. by means of the compositional and semiotics analysis of the abstracted images of the film i robot (proyas, 2004), in which a dialectic connotation between to be a human being and a robot is demonstrated, would be determined qualitatively how science fiction affects the cultural imaginary and its perception in front of technological advances. %K culture %K design %K film %K imaginary cultural %K science fiction %K technological advances %K technology. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-35232011000300010&lng=en&nrm=iso&tlng=en