%0 Journal Article %T Letras, palabras y bloques %A P¨¦rez Lozano %A Diego %J Cuadernos del Centro de Estudios en Dise£¿¡Ào y Comunicaci£¿3n. Ensayos %D 2011 %I Scientific Electronic Library Online %X the close relation that could be made between the evolution of the human being and the publishing universe demonstrates that to analyse the past allows to include the present and to anticipate themselves largely to the future. like anthropologists, the graphic designers observe and refect about conceptual and aesthetic changes in texts on the plane. on the other hand, we design exercises for students in order to build a solid foundation in publishing discipline, allowing then the application of certain graphical games that tie with other acquired knowledge. %K education %K history %K writing %K typography %K publishing. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-35232011000200001&lng=en&nrm=iso&tlng=en