%0 Journal Article
%T Marketing de ideias e constru£¿£¿o de redes: As duas vias de atrac£¿£¿o de recursos para novos empreendimentos
%A Lopes
%A Miguel Pereira
%A Cunha
%A Miguel Pina e
%A Reis
%A Filipa
%J Comportamento Organizacional e Gest£¿o
%D 2006
%I Scientific Electronic Library Online
%X this article presents a framework to explain how entrepreneurs attract critical resources to venture creation and development. we conceive the entrepreneur as a magnetizer establishing relationships with relevant resource-holders through two possible routes: a direct route refering to how the entrepreneur seeks to engage others in the venture and to persuade them to support his/her entrepreneurial efforts; and an indirect route concerning the magnetic effects of his/her social network positions and venture legitimacy. the framework ads to entrepreneurship theory by adopting a meso-level stance which privileges neither the individual personality traits, nor the macro socio-economic-cultural constraints. practical contributions are discussed in the end of the article.
%K entrepreneurship
%K resource attraction
%K idea selling
%K social networks
%K magnetic relationships.
%U http://www.scielo.gpeari.mctes.pt/scielo.php?script=sci_abstract&pid=S0872-96622006000100007&lng=en&nrm=iso&tlng=en