%0 Journal Article %T A regra de ouro e a ¨¦tica nas organiza£¿£¿es %A Thiry-Cherques %A Hermano Roberto %J Cadernos EBAPE.BR %D 2006 %I Scientific Electronic Library Online %R 10.1590/S1679-39512006000400010 %X this article examines the principle of the gold rule and questions its plentiful application in organizations. the text summa-rizes the rule's trajectory in the history of philosophical thought and, based on kant's critical view, presents arguments that shows its logical fragility. %K ethics %K moral %K organizations %K argumentation %K kant. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1679-39512006000400010&lng=en&nrm=iso&tlng=en