%0 Journal Article
%T Ret¨®rica de la tradici¨®n en el discurso pol¨ªtico Venezolano: el culto a los h¨¦roes
%A Segovia
%A Thays Adri¨¢n
%J Letras
%D 2009
%I Scientific Electronic Library Online
%X the term tradition is linked to beliefs, thoughts, behaviors, practices and institutions. tradition has the social function of providing stability and unity. besides, it has a predominant role for the comprehension of social practices. a society without tradition has no referential frame upon which it can stabilize. as rhetoric, tradition makes use of evidences that do not need to be rationalized. in politics, especially in populist discourse, tradition provides the basis for communication and the framework for argumentation. populism appeals to popular identities expressed in tradition, symbols, values, characters and institutions, references that turn into ideology as they become part of political deliberation. in this work, this theme will be developed from the viewpoint of the sacred, almost mythical, character that the cult of heroes has in current venezuelan discourse and in its social practices. such sacred dimension is linked to power, and in this particular case, more specifically to populist discourse that orients its actions towards the achievement of uniting a particular community. we believe that the spinal cord of tradition rhetoric is its vision of history, which legitimize actions and unite groups. hence, the aim of these pages is to analyze the cult of heroes, specifically bol¨ªvar, as a source of ideological legitimization in the discourse of current venezuelan president, hugo ch¨¢vez fr¨ªas. to do so, we find support on the proposals of dussel (1983), of ortiz (1995), and on some tools provided by ideological discourse analysis (van dijk, 2004).
%K tradition rhetoric
%K populism
%K political discourse.
%U http://www.scielo.org.ve/scielo.php?script=sci_abstract&pid=S0459-12832009000200010&lng=en&nrm=iso&tlng=en