%0 Journal Article %T Nuevas tendencias en el mundo empresarial: la participaci¨®n de las mujeres %A Hern¨¢ndez ¨¢guila %A Elena de la Paz %J La ventana. Revista de estudios de g¨¦nero %D 2010 %I Scientific Electronic Library Online %X the paper discusses three recent trends in the business world: the presence of greater numbers of women in this activity, the formation of organizations to support their work and the construction of a new profile of women entrepreneurs. i will question about how the increase of women in business has not been reflected in a greater position of them in the direction of the traditional sector organizations. however, it detects a tendency to seek and incorporate non-governmental organizations to support their work with gender claim. %K businesswomen %K glass ceiling %K gender %K women¡¯s associations %K businesses run by women. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1405-94362010000200004&lng=en&nrm=iso&tlng=en