%0 Journal Article
%T ESTRATEGIAS METODOL¨®GICAS PARA EL AN¨¢LISIS DE DATOS TEXTUALES: APLICACIONES EN PSICOLOG¨ªA DEL CONSUMIDOR
%A Barreto
%A Idaly
%A Velandia-Morales
%A Andrea
%A Rinc¨®n-V¨¢squez
%A Juan Carlos
%J Suma Psicol¨®gica
%D 2011
%I Elsevier
%X this paper presents a classification methodology for studies of textual data. this classification is based on the two predominant methodologies for social science research: qualitative and quantitative. the basic assumption is that the research process involves three main features: 1) structure research, 2) collection of information and, 3) analysis and interpretation of data. in each, there are general guidelines for textual studies.
%K textual data analysis
%K qualitative research
%K cuantitative research
%K consumer psychology.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-43812011000200001&lng=en&nrm=iso&tlng=en