%0 Journal Article %T A epidemia do branco e a assepsia das lou£¿as na S£¿o Paulo da Belle ¨¦poque %A Souza %A Rafael de Abreu e %J Hist¨®ria, Ci¨ºncias, Sa¨²de-Manguinhos %D 2012 %I Casa de Oswaldo Cruz, Funda??o Oswaldo Cruz %R 10.1590/S0104-59702012000400003 %X the article examines brazilian refined earthenwares known as faian£¿a fina (fine faience) and relates ideas about its production to the contextual backdrop of hygienist discourses in the city of s£¿o paulo in the early twentieth century. based on an analysis of glaze components, moisture expansion processes, and technological aspects of the production of earthenware recovered from the petybon archeological site, it is suggested that the establishment of factories and the production and consumption of white ceramics in the city of s£¿o paulo were partially a consequence of the vigorous hygienization policies and modernity projects then advocated by s£¿o paulo's elites. %K historical archeology %K faian£¿a fina %K brazilian refined earthenware %K hygienist discourse. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0104-59702012000400003&lng=en&nrm=iso&tlng=en