%0 Journal Article %T Caminos entre el r¨ªo y el mar: Residentes y turistas en zonas y realidades dispares "Cidade do Sol" - Natal - RN (Brasil) %A da Silva %A Michel Jairo Vieira %A Fortes %A Lore %J Estudios y perspectivas en turismo %D 2012 %I Centro de Investigaciones y Estudios Tur¨ªsticos %X this article was developed understanding "that sometimes different cities follow on the same site and have the same name, born and die without knowing" (¨ªtalo calvino, 1990 - the invisible cities). the research has a phenomenological-qualitative character using the social representation of natal-rn from the perspective of tourists and residents, believing that they have disparate experiences in the urban. the objective is to realize a reflection of segregation and tourism (poverty-richness, center-periphery) discussing about the dissimilarity between the city of natal and "sun city", studying videos produced by residents (local documentary "as ruas do rio"- 2009) and tourists (videos posted on the internet - 2007 to 2010). by a comparative analysis of the realities of these two subjects, the research shows a few similarities and many differences in the representation of the city, showing the existence of two extreme and distinct realities, unjust and unequal reflection of a recurrent model in brazil, with governmental performance that focuses socio and spatial actions on specific areas (tourism). %K tourism %K filmic representation %K social and spatial segregation %K unequal planning %K natal-rn %K brazil. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1851-17322012000100002&lng=en&nrm=iso&tlng=en