%0 Journal Article
%T An¨¢lisis de la publicidad de medicamentos en revistas espa£¿olas de ginecolog¨ªa
%A Diez
%A Brezo
%A Hidalgo
%A Agust¨ªn
%J Gaceta Sanitaria
%D 2012
%I Ediciones Doyma, S.L.
%R 10.1016/j.gaceta.2011.08.003
%X objectives: to determine advertising pressure in three spanish gynecology journals, to describe the characteristics of the drugs advertised and to analyze compliance with current regulatory standards in drug advertisements. methods: we identified the number of advertisements, the characteristics of the drugs advertised, the minimum information required by legislation and the advertising message in the selected journals. results: a total of 139 advertisements were identified, corresponding to 33 distinct products (28 prescription medicines and five over-the-counter drugs). advertising pressures were 18.13% in progresos de obstetricia y ginecolog¨ªa, 16.18% in acta ginecol¨®gica and 5.21% in cl¨ªnica e investigaci¨®n en ginecolog¨ªa y obstetricia. legislative failure occurred in 82.14% of the advertisements and in 22.22% of slogans, while 41.46% of advertising messages were misleading. conclusion: a critical attitude to advertising among health professionals is advisable. information contained in advertisements should be contrasted with official and other independent sources.
%K advertising
%K drugs
%K journals
%K gynecology
%K legislation
%K pharmaceutical industry.
%U http://www.scielosp.org/scielo.php?script=sci_abstract&pid=S0213-91112012000300015&lng=en&nrm=iso&tlng=en