%0 Journal Article
%T Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil
%A Ferraresi
%A Alex Antonio
%A Santos
%A Silvio Aparecido dos
%A Frega
%A Jos¨¦ Roberto
%A Pereira
%A Heitor Jos¨¦
%J JISTEM - Journal of Information Systems and Technology Management
%D 2012
%I Research Laboratory on Information Systems and Technology Management
%R 10.4301/S1807-17752012000100005
%X this article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. the survey was conducted based on a survey held with executives from 241 companies in brazil. the evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. it was also concluded that knowledge, as a resource, leverages other resources of the company, while it requires a direction in relation to the organizational goals in order to be effective.
%K knowledge management
%K market orientation
%K innovativeness
%K organizational outcomes
%K strategy.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1807-17752012000100006&lng=en&nrm=iso&tlng=en