%0 Journal Article
%T O corpo da mulher contemporanea em revista
%A Nascimento
%A Christiane Moura
%A Pr¨®chno
%A Caio C¨¦sar Souza Camargo
%A Silva
%A Luiz Carlos Avelino da
%J Fractal : Revista de Psicologia
%D 2012
%I Universidade Federal Fluminense
%R 10.1590/S1984-02922012000200012
%X body emerged like "the most beautiful object" on contemporaneity, under the regency of capitalism. the consumption¡¯s, the show¡¯s, the narcissism¡¯s society are expressions of contemporary culture, that through mass media influence the consumption¡¯s habits and the feminine subjtectivity, mainly. the female body is frequently shown in television and feminine magazines, like the body-beauty expression. to achieve the objectives proposed on this article, that are to research the mass media¡¯s influence about feminine subjectivity and to research the cultural place created to woman and her body on contemporanaity it was used the psychoanalysis¡¯ "researched method". a brazilian female magazine and an advertisement (in this magazine) for a product to woman¡¯s exclusive use were chosen like objects. at analysis, it was found a strong relation between consumer market, woman and consumption of herself, which demonstrated of the place created to woman is really the mass media, the advertising and the consumer market.
%K body
%K woman
%K mass media
%K subjectivity
%K psychoanalysis.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1984-02922012000200012&lng=en&nrm=iso&tlng=en