%0 Journal Article
%T A utiliza£¿£¿o do m¨¦todo de coleta de dados via internet na percep£¿£¿o dos executivos dos institutos de pesquisa de mercado atuantes no Brasil
%A Calliyeris
%A Vasiliki Evangelou
%A Las Casas
%A Alexandre Luzzi
%J Intera£¿£¿es (Campo Grande)
%D 2012
%I Universidade Cat¨®lica Dom Bosco
%R 10.1590/S1518-70122012000100002
%X this article objective is to expose the perceptions of the executives of the brazilian market researcher institutes regarding data collection by internet, as well as to evidence which are the main advantages and disadvantages of this method. strength and weakness had been identified in the study, and researchers must act to find alternatives to overcome the mentioned fragilities.
%K web survey
%K cati
%K capi.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1518-70122012000100002&lng=en&nrm=iso&tlng=en