%0 Journal Article
%T Media and Peace: Analyzing “Aman Ki Asha” as a Cultural Diplomacy Initiative
%A Sana Rauf
%J Open Journal of Political Science
%P 548-569
%@ 2164-0513
%D 2025
%I Scientific Research Publishing
%R 10.4236/ojps.2025.153031
%X This paper examines the role of cultural diplomacy in conflict resolution through the case of Aman Ki Asha, a media-led initiative launched in 2010 to promote peace between India and Pakistan. Using a strategic communication framework, the study evaluates the initiative’s agents, agenda, vehicles, and audience. While recognizing the transformative potential of media as a soft power tool and platform for cross-cultural dialogue, the paper critiques the campaign’s limitations in the absence of institutional support, economic integration, and sustained engagement. Recommendations for future initiatives include mixed-method approaches, integration of economic diplomacy, and leveraging digital platforms for peacebuilding.
%K Cultural Diplomacy
%K Pakistan-India Relations
%K Soft Power
%K Conflict Resolution
%K Peace Initiative
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=143877