%0 Journal Article
%T 全渠道协同驱动的零售业数字化转型路径及绩效分析&#8212;&#8212;以永辉超市为例<br>Analysis of the Trajectory and Performance of Digital Transformation in the Retail Sector Facilitated by Omni-Channel Collaboration&#8212;An Empirical Study of Yonghui Superstores
%A 邵谢炎
%J World Economic Research
%P 513-524
%@ 2167-6615
%D 2025
%I Hans Publishing
%R 10.12677/wer.2025.143053
%X 数字经济已成为推动中国经济高质量发展的关键动力&#65292;企业数字化转型是构建数字强国战略的核心环节。本文以永辉超市为研究对象&#65292;探讨其在数字化转型过程中实施全渠道协同模式的路径、绩效影响及优化策略。研究发现&#65292;永辉超市通过客户导向、大数据技术驱动和供应链协同实现了全渠道转型&#65292;短期内面临成本压力&#65292;但长期显著提升了财务与非财务绩效。研究为零售企业数字化转型提供了理论参考和实践启示。<br>The digital economy has become a key driving force for high-quality economic development in China, and the digital transformation of enterprises is a core link in the strategy of building a digital power. This paper takes Yonghui Superstores as the research object and explores the path, performance impact, and optimization strategies for implementing the omni-channel collaboration model during its digital transformation process. The research finds that Yonghui Superstores has achieved omni-channel transformation through customer orientation, big data technology-driven and supply chain collaboration. In the short term, it faces cost pressure, but in the long term, it significantly improves financial and non-financial performance. The research provides theoretical references and practical inspirations for the digital transformation of retail enterprises.
%K 数字化转型&#65292
%K 全渠道协同&#65292
%K 零售业&#65292
%K 平衡计分卡&#65292
%K 企业绩效<br>Digital Transformation
%K Omni-Channel Collaboration
%K Retail Industry
%K Balanced Scorecard
%K Enterprise Performance
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=117365