%0 Journal Article %T 商科综合实验课程改革与成效
The Reform and Effectiveness of the Comprehensive Business Experiment Course %A 薛国红 %A 廖莎莎 %J Advances in Education %P 793-799 %@ 2160-7303 %D 2025 %I Hans Publishing %R 10.12677/ae.2025.1561062 %X 商科综合实验课程是一门以职业活动为导向、以能力培养为核心的实践教学课程，旨在提升商科类学生的企业实践能力、岗位适应能力和综合管理素养。本课程模拟真实商业环境，采用全景仿真、任务驱动、岗位轮换等教学模式，使学生能够在校内获得与企业工作环境相匹配的实训体验。课程以产业链为背景，围绕企业经营管理的核心业务流程，涵盖市场调研、产品设计、生产管理、供应链管理、财务管理及销售运营等环节。通过仿真企业经营，学生可在不同岗位轮岗体验，如财务经理、市场分析师、生产主管等，深入理解企业组织架构及岗位职责。此外，课程采用数据驱动决策与商业竞赛机制，学生需基于经营数据分析市场趋势，制定最优经营策略，提升商业洞察力与决策能力。
The Comprehensive Business Experiment Course is a practice-oriented teaching course that is guided by career activities and centers on the cultivation of abilities. It aims to enhance business students’ practical capabilities in enterprises, their adaptability to different positions, and their overall management literacy. The course simulates a real business environment and employs teaching models such as full-scenario simulation, task-driven learning, and job rotation, enabling students to gain training experiences that match the working environment of enterprises on campus. Against the backdrop of the industrial chain, the course focuses on the core business processes of enterprise management and covers various aspects, including market research, product design, production management, supply chain management, financial management, and sales operations. Through simulated business operations, students can experience different positions through job rotation, such as financial manager, market analyst, and production supervisor, thereby gaining a deep understanding of the organizational structure and job responsibilities of enterprises. Moreover, the course adopts a data-driven decision-making mechanism and a business competition mechanism, requiring students to analyze business operations data to identify market trends and formulate optimal business strategies, thereby enhancing their business acumen and decision-making abilities. %K 商科教学， %K 教学改革， %K 仿真教学
Business Education %K Teaching Reform %K Simulation-Based Teaching %U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=118013