%0 Journal Article
%T 高质量发展背景下电商驱动乡村产业振兴的挑战与应对<br>Challenges and Responses to the Revitalization of Rural Industries Driven by E-Commerce in the Context of High-Quality Development
%A 杜金怡
%A 蒋俊明
%J E-Commerce Letters
%P 425-430
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1461758
%X 推进高质量发展的电商在乡村产业振兴中成为关键角色&#65292;农产品市场的响应能力和竞争力通过电商提升&#65292;同时推动传统乡村经济创新发展&#65292;制约农村电商高质量发展的挑战主要包含物流、人才短缺、基层治理和金融支持不足等&#65292;本文建议构建多层次要素供给体系、推动技术赋能与人才培养、搭建县镇村电商协同管理体系以及强化金融保障体系&#65292;研究表明通过优化政策支持、提升要素配置效率及完善保障机制&#65292;农村电商能够破解乡村产业振兴的深层次矛盾&#65292;为农业现代化与城乡融合发展提供新动能。<br>The promotion of high-quality development of e-commerce has become a key role in the revitalization of rural industries. The responsiveness and competitiveness of agricultural products market are improved through e-commerce, while the innovation and development of traditional rural economy are promoted. The challenges restricting the high-quality development of rural e-commerce mainly include logistics, talent shortage, grassroots governance and insufficient financial support. This paper proposes to build a multi-level factor supply system, promote technology empowerment and talent training, build a collaborative management system for county, town and village e-commerce, and strengthen the financial security system. Research shows that by optimizing policy support, improving the efficiency of factor allocation, and improving the security mechanism, rural e-commerce can solve the deep-level contradictions in rural industry revitalization. It will provide new driving forces for agricultural modernization and integrated urban and rural development.
%K 高质量发展&#65292
%K 乡村振兴&#65292
%K 农村电商&#65292
%K 产业振兴<br>High-Quality Development
%K Rural Revitalization
%K Rural E-Commerce
%K Industrial Revitalization
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116640