%0 Journal Article
%T 数字经济时代游戏资产囤积行为及动因分析<br>Game Asset Hoarding and Motivational Analysis in the Digital Economy Era
%A 杨雪青
%A 王光琦
%J E-Commerce Letters
%P 418-424
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1461757
%X 数字经济时代&#65292;游戏市场规模持续扩张&#65292;游戏行为研究有利于洞悉用户需求&#65292;深挖商业价值&#65292;优化游戏设计和用户体验。玩家的游戏资产囤积行为在情感导向下主要表现为基于IP角色认同的狂热消费&#65292;玩家通过游戏标识构建身份认同并延伸至群体间的互动。游戏作为一种体验式消费&#65292;玩家注重对当下体验的感知&#65292;禀赋效应加持下的促销策略则会强化玩家的资源囤积行为&#65292;同时游戏资源的可增值性诱导玩家进行风险性投资。<br>In the era of the digital economy, the scale of the game market continues to expand. Research on gaming behaviors is conducive to understanding user needs, exploring business value in depth, and optimizing game design and user experience. Players&#8217; behavior of hoarding game assets, under the influence of emotional orientation, is mainly manifested as being based on IP.
%K 游戏消费&#65292
%K 游戏资产囤积&#65292
%K 行为分析<br>Game Consumption
%K Game Asset Hoarding
%K Behavior Analysis
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116639