%0 Journal Article
%T 人工智能技术对直播带货带来的机遇与挑战<br>Opportunities and Challenges Brought by Artificial Intelligence Technology to Live-Streaming E-Commerce
%A 代薇
%J E-Commerce Letters
%P 359-364
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1461749
%X 随着人工智能技术的飞速发展&#65292;其在直播带货领域的应用日益广泛&#65292;为电商行业带来了前所未有的变革。对于一种新型技术的使用我们需要深入探讨人工智能技术对直播带货带来的机遇与挑战。通过分析其在提升直播效率、优化用户体验、拓展市场潜力等方面的积极作用&#65292;指出技术应用过程中面临的法律伦理、数据安全、技术局限等问题&#65292;并提出相应的对策与建议。<br>With the rapid development of artificial intelligence technology, its application in the field of live-streaming e-commerce has become increasingly prevalent, bringing unprecedented transformations to the e-commerce industry. Regarding the utilization of this novel technology, it is necessary to delve into the opportunities and challenges that AI technology presents for live-streaming e-commerce. By analyzing its positive roles in enhancing live-streaming efficiency, optimizing user experiences, and expanding market potential, this paper points out issues faced during the application process, such as legal and ethical concerns, data security, and technological limitations, and proposes corresponding countermeasures and suggestions.
%K 人工智能技术&#65292
%K 直播带货&#65292
%K 机遇&#65292
%K 挑战&#65292
%K 数据安全<br>Artificial Intelligence Technology
%K Live-Streaming E-Commerce
%K Opportunities
%K Challenges
%K Data Security
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116562