%0 Journal Article
%T 直播带货模式下消费者权益保护研究<br>Research on the Protection of Consumer Rights and Interests under the Mode of Live Streaming with Goods
%A 赵甜
%J E-Commerce Letters
%P 224-230
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1461731
%X 随着互联网技术的迅猛发展&#65292;直播带货作为一种新兴的电子商务模式&#65292;近年来呈现出爆发式增长。它在为消费者带来便捷购物体验和丰富商品选择的同时&#65292;也引发了诸多消费者权益受损的问题。本文深入剖析直播带货模式下消费者权益保护的现状&#65292;结合实际案例&#65292;探讨消费者权益受损的主要表现形式及其背后的原因&#65292;进而提出针对性的完善建议&#65292;旨在促进直播带货行业的健康、有序发展&#65292;切实保障消费者的合法权益。<br>With the rapid development of Internet technology, live streaming of goods as a new e-commerce model has shown explosive growth in recent years. It brings consumers convenient shopping experience and rich choice of goods, but also causes a lot of problems of consumer rights and interests. This paper makes an in-depth analysis of the current situation of consumer rights and interests protection under the live streaming carry-on mode, and discusses the main forms of consumer rights and interests damage and the reasons behind them in combination with actual cases, and then puts forward targeted improvement suggestions, aiming at promoting the healthy and orderly development of the live streaming carry-on industry and effectively protecting the legitimate rights and interests of consumers.
%K 直播带货&#65292
%K 消费者权益&#65292
%K 权益保护&#65292
%K 电子商务<br>Live Delivery of Goods
%K Consumer Rights and Interests
%K Rights and Interests Protection
%K Electronic Commerce
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116544