%0 Journal Article
%T 电商经济下社会工作助力传统手工艺的探索与实践——以云南省LX公司为例
Social Work in the E-Commerce Economy Contributes to the Exploration and Practice of Traditional Handicrafts—Taking LX Company in Yunnan Province as an Example
%A 彭丹
%J E-Commerce Letters
%P 217-223
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1461730
%X 近年来乡村振兴如火如荼的开展，在市场导向下，电商经济应运而生并且在推动乡村经济的发展中发挥重要作用。为适应新时代的发展要求，在弘扬民族文化时，传承与发展民族传统手工艺也越来越受到关注和大力支持，如何在电商背景下让传统手工艺走出中国、走向世界成为待解决的新问题？本文以云南省LX文化发展有限公司为例，探讨在电商经济和社会工作的协同助力中，LX传承与发展白族扎染技艺方面的经验，分析传统手工艺在适应电商经济中如何优化资金链接与保障、产品营销与推广、多方协同机制建立与政府扶持发展，进一步总结成功案例的经验与模式，助力传统手工艺在新时代、新市场、新形势下的传承与发展。
In recent years, rural revitalization has been in full swing, and under the guidance of the market, the e-commerce economy has emerged and played an important role in promoting the development of the rural economy. In order to meet the development requirements of the new era, in the promotion of national culture, inheritance and development of national traditional handicrafts have also received more and more attention and strong support, and how to make traditional handicrafts out of China and into the world in the context of e-commerce has become a new problem to be solved. Taking Yunnan LX Culture Development Co., Ltd. as an example, this paper discusses the experience of LX in inheriting and developing Bai tie-dyeing skills in the collaborative assistance of e-commerce economy and social work, analyzes how traditional handicrafts can optimize capital links and guarantees, product marketing and promotion, the establishment of multi-party collaborative mechanisms and government support and development in adapting to the e-commerce economy, and further summarizes the experience and models of successful cases to help the inheritance and development of traditional handicrafts in the new era, new market and new situation.
%K 电商经济，
%K 社会工作，
%K 传统手工艺
E-Commerce
%K Social Work
%K Traditional Handicraft
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116543