%0 Journal Article
%T 互联网使用对农户收入的影响研究——基于CGSS数据的实证分析
Research on the Impact of Internet Use on Farmers’ Income—An Empirical Analysis Based on CGSS Data
%A 刘芳成
%A 刘超
%J E-Commerce Letters
%P 3751-3763
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1451691
%X 互联网使用对农民生活的影响日益显著。本文基于中国综合社会调查(CGSS) 2021的数据，运用Ordered Probit模型分析了互联网使用对农户收入的影响及作用机理。结果显示，互联网使用对农户收入具有显著正向影响；互联网使用拓展就业渠道，通过非农就业促进农户增收；互联网使用降低了农户邻里人际交流频率，负向影响农户收入增加；从事非农就业工作的农户通过互联网使用对收入的影响更显著；人际交流频率越高的农户通过互联网使用对收入的作用越显著。因此，需要加强互联网基础设施建设与普及；推广互联网应用，拓展农户就业渠道；实施差异化区域政策引导互联网与农村产业融合。
The impact of internet usage on farmers’ lives has become increasingly significant. Based on data from the China General Social Survey (CGSS) 2021, this study employs the Ordered Probit model to analyze the influence of internet usage on rural household income and its underlying mechanisms. The results demonstrate that: Internet usage exerts a significant positive effect on rural household income; Internet usage expands employment channels and promotes income growth through non-agricultural employment opportunities; Internet usage reduces the frequency of interpersonal communication among neighbors, which negatively impacts income growth. The income impact of internet usage is more significant for households engaged in non-agricultural employment; The income effect of internet usage becomes more substantial as the frequency of interpersonal communication increases. Therefore, recommendations include strengthening internet infrastructure construction and popularization, promoting internet applications to expand rural employment channels, and implementing differentiated regional policies to facilitate the integration of internet technology with rural industries.
%K 互联网使用，
%K 农户收入，
%K 非农就业，
%K 人际关系
Internet Usage
%K Farmer Income
%K Non-Agricultural Employment
%K Interpersonal Relationships
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=116409