%0 Journal Article %T 数字技术应用与农户绿色生产技术采纳 ——基于融资可得性的视角
Application of Digital Technology and Adoption of Green Production Technology by Farmers—Based on the Perspective of Availability of Financing %A 廖晓红 %A 陆利华 %J E-Commerce Letters %P 2574-2586 %@ 2168-5851 %D 2025 %I Hans Publishing %R 10.12677/ecl.2025.1451561 %X 随着农业数字化和绿色化转型的推进，探究数字技术应用对农户采纳绿色生产技术行为的影响有着重要的现实意义。本文基于中国乡村振兴调查(CRRS)数据，采用Ordered Probit模型，探讨数字技术应用对农户采纳绿色生产技术行为的影响及农户融资可得性的作用机制。研究发现：第一，数字技术应用显著促进了农户采纳绿色生产技术。具体来看，数字技术接入、数字信息获取和数字信息交流均能促进农户采纳绿色生产技术。第二，数字技术应用通过提高农户供应链外部融资和内部融资可得性，进而提高农户采纳绿色生产技术的意愿。第三，数字技术应用对收入水平较高、受教育水平较高和中西部地区农户采纳绿色生产技术行为的促进作用更为显著。因此，建议提升农村地区的数字基础设施建设水平，优化农户内外部融资环境，针对不同农户提供差异化的方案，从而有效促进农户采纳绿色生产技术，稳步迈向农业绿色转型之路。
With the advancement of digitalization and green transformation in agriculture, it is of great practical importance to explore the influence of Digital Technology Applications (DTAs) on farmers’ behavior in adopting Green Production Technologies (GPTs). Based on data from the China Rural Revitalization Survey (CRRS), this paper uses the Ordered Probit model to explore the impact of DTAs on the adoption of GPTs by farmers and the mechanism of the role of financing availability for farmers. The study found that: firstly, DTAs significantly contributed to the adoption of GPTs by farmers. Specifically, digital technology access, digital information access and digital information exchange all contributed to the adoption of GPTs by farmers. Secondly, DTAs increase the willingness of farmers to adopt GPTs by improving the availability of external and internal financing for their supply chains. Thirdly, DTAs contributed more significantly to the adoption of GPTs behaviors by farmers with higher income levels, higher levels of education and in the central and western regions. Therefore, it is recommended that the level of digital infrastructure in rural areas be upgraded, the internal and external financing environment for farmers be optimized, and differentiated programs be provided for different farmers, so as to effectively promote farmers to adopt GPTS and realize the green transformation of agriculture. %K 数字技术应用， %K 融资可得性， %K 绿色生产技术采纳， %K Oprobit模型
Digital Technology Applications %K Financing Availability %K Green Production Technologies Adoption %K Oprobit Model %U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=115648