%0 Journal Article
%T 跨境电子商务广告营销研究<br>Research on Cross-Border E-Commerce Advertising and Marketing
%A 徐一唯
%A 徐伟幸
%J E-Commerce Letters
%P 2498-2503
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1451551
%X 随着全球化和互联网技术的快速发展&#65292;跨境电子商务(Cross-border E-commerce, CBEC)已成为国际贸易的重要组成部分。广告营销作为促进跨境电商销售增长的重要手段&#65292;正经历快速变革。本文分析了跨境电商广告营销的发展现状&#65292;探讨中国在该领域的政策支持&#65292;回顾相关文献&#65292;剖析当前中国跨境电商广告营销面临的主要问题&#65292;并提出相应的对策建议&#65292;以期为行业发展提供参考。<br>With the rapid development of globalization and Internet technology, Cross-border E-commerce (CBEC) has become an important part of international trade. Advertising marketing, as an important means to promote the growth of cross-border e-commerce sales, is undergoing rapid change. This paper analyzes the development status of cross-border e-commerce advertising marketing, discusses China&#8217;s policy support in this field, reviews relevant literature, analyzes the main problems currently faced by cross-border e-commerce advertising marketing in China, and puts forward corresponding countermeasures and suggestions, in order to provide reference for the development of the industry.
%K 跨境电商&#65292
%K 广告营销&#65292
%K 互联网技术<br>Cross-Border E-Commerce
%K Advertising Marketing
%K Internet Technology
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=115631