%0 Journal Article
%T 中国小微企业竞争情报获取行为影响因素研究<br>Research on the Influencing Factors of Competitive Intelligence Acquisition Behavior of Chinese Small and Micro Enterprises
%A 高媛媛
%J Modern Management
%P 17-23
%@ 2160-732X
%D 2025
%I Hans Publishing
%R 10.12677/mm.2025.155124
%X 小微企业是国民经济的重要组成部分&#65292;却因规模小、资源有限等普遍因素存在竞争力不足的问题。而获取竞争情报能够有效帮助小微企业制定战略决策、应对市场变化、提高竞争力。本研究从需求侧出发&#65292;运用扎根理论由点到面地揭示中国小微企业竞争情报获取行为影响因素&#65292;最终提取出企业情报素养、竞争情报属性、基础保障和外界支持这四大关键影响因素&#65292;并围绕企业自身与供给侧改革提出相应建议。<br>Small and micro enterprises are an important component of the national economy, but they generally have the problem of insufficient competitiveness due to their small scale and limited resources. Access to competitive intelligence can effectively help small and micro enterprises make strategic decisions, respond to market changes, and improve competitiveness. This study starts from the demand side and uses grounded theory to reveal the influencing factors of the competitive intelligence acquisition behaviors of small and micro enterprises in China from specific points to a broader perspective. It ultimately identifies four key influencing factors: enterprise intelligence literacy, competitive intelligence attributes, basic guarantees, and external support, and put forward corresponding suggestions from the enterprise itself and the supply side.
%K 小微企业&#65292
%K 竞争情报获取&#65292
%K 影响因素&#65292
%K 扎根理论<br>Small and Micro Enterprises
%K Competitive Intelligence Acquisition
%K Influence Factor
%K Grounded Theory
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113865