%0 Journal Article
%T 数字经济赋能农村电商助力乡村振兴路径研究<br>Research on Pathways of Digital Economy Empowering Rural E-Commerce to Facilitate Rural Revitalization
%A 金梦
%J E-Commerce Letters
%P 2804-2809
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441195
%X 数字经济时代来临&#65292;数智技术成为农村电商发展新动能&#65292;为助力乡村振兴提供重要引擎。本文研究分析了农村电商面临的现状困境&#65292;探讨数字经济赋能农村电商的路径与机制。通过加强基础设施建设、完善平台功能、拓展应用场景、强化机制保障等路径&#65292;多项并举提质增效&#65292;突破发展瓶颈&#65292;促进数字经济与农村电商深度融合&#65292;为乡村振兴注入强劲动力。<br>With the advent of the digital economy era, intelligent technologies have become a new driving force for the development of rural e-commerce, providing a crucial engine for rural revitalization. This paper analyzes the current challenges faced by rural e-commerce and explores the paths and mechanisms through which the digital economy can empower rural e-commerce. By strengthening infrastructure construction, improving platform functions, expanding application scenarios, and enhancing institutional guarantees, a multi-pronged approach is employed to improve quality and efficiency, break development bottlenecks, and promote the deep integration of the digital economy and rural e-commerce, injecting strong momentum into rural revitalization.
%K 数字经济&#65292
%K 农村电商&#65292
%K 乡村振兴<br>Digital Economy
%K Rural E-Commerce
%K Rural Revitalization
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113488