%0 Journal Article
%T 法律规制与技术治理的双重视角下探究生成式AI在电商中的应用风险<br>Exploring the Application Risks of Generative AI in E-Commerce from Dual Perspectives of Legal Regulation and Technological Governance
%A 王静
%J E-Commerce Letters
%P 2579-2583
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441169
%X 解构生成式AI在电商领域中的应用场景&#65292;继而剖析场景里易出现的民事、行政、刑事三重法律风险&#65292;而后从规制体系层面入手分析其面临的三重悖论&#65306;首先是技术迭代与法律滞后的结构性矛盾&#65292;在电商应用中AI生成内容的多模态特征远超传统法律规制之射程&#65307;其次是责任认定的算法黑箱困境&#65292;平台以技术中立为由逃避审核义务的现象普遍存在&#65292;这便需要从技术革新入手&#65292;加速司法实践的创新&#65307;最后是全球合规标准的碎片化冲突&#65292;这些问题皆表示单一治理模式已失效&#65292;亟需构建法律、技术与伦理协同的治理范式。<br>This study investigates the application of generative AI in e-commerce, revealing inherent civil, administrative, and criminal legal risks alongside three interconnected regulatory paradoxes: the structural mismatch between evolving multimodal AI outputs and static legal frameworks, exacerbated by algorithmic opacity that obstructs liability attribution while enabling platforms&#8217; procedural evasion under technological neutrality claims, and the irreconcilable fragmentation of global compliance standards. The findings underscore the imperative for a paradigmatic shift from unilateral governance mechanisms toward an adaptive tripartite framework integrating legal constraints, technical transparency protocols, and ethical guardrails&#8212;a multidimensional approach critical for addressing the systemic challenges posed by AI-driven commercial ecosystems.
%K 生成式AI&#65292
%K 法律风险&#65292
%K 协同治理<br>Generative AI
%K Legal Risks
%K Collaborative Governance
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113328