%0 Journal Article
%T AIGC技术可供性对网络营销实践的互构机制研究<br>Research on the Interaction Mechanism between AIGC Technology Affordance and Network Marketing Practice
%A 周倩倩
%J E-Commerce Letters
%P 2054-2059
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441106
%X 在数字化浪潮中&#65292;AIGC技术正深刻重塑网络营销格局。本研究基于驯化理论&#65292;深入剖析AIGC与网络营销的交互关系。通过对经典网络营销案例的参与式观察&#65292;全面了解AIGC在网络营销中的应用现状、面临挑战及发展趋势。本研究旨在为企业在AIGC时代制定科学有效的网络营销策略提供理论支持和实践指导&#65292;助力网络营销在数智化转型中实现创新发展。<br>In the digital age, AIGC technology is revolutionizing the landscape of online marketing. Based on domestication theory, this study explores the interaction between AIGC technology and online marketing. Through participant observation of classic online marketing cases, it examines the current use, challenges, and future trends of AIGC in this field. The research offers theoretical and practical insights for businesses to develop effective online marketing strategies in the AIGC era, promoting innovation in the digital-intelligent transformation of online marketing.
%K AIGC&#65292
%K 网络营销&#65292
%K 人机共生&#65292
%K 驯化理论<br>AIGC
%K Online Marketing
%K Human-Machine Symbiosis
%K Domestication Theory
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112867