%0 Journal Article
%T 成都创意产业园区营销策略优化研究&#8212;&#8212;以西村大院为例<br>Research on the Optimization of Marketing Strategies for Chengdu Creative Industry Parks&#8212;A Case Study of Westvillage Courtyard
%A 熊正龙
%J E-Commerce Letters
%P 2370-2375
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441142
%X 创意产业园区作为创意产业发展的窗口与载体&#65292;其发展路径透露出当地创意产业的发展现状与生态环境。成都西村大院作为该领域的佼佼者&#65292;其独特的营销环境和策略备受关注。本文旨在通过对西村大院的全面分析&#65292;探讨其营销现状、外部环境、存在问题&#65292;最后基于7P理论提出营销优化策略&#65292;为西村大院走出营销困境提供建议。<br>As a window and vehicle for the development of the creative industry, the growth trajectory of creative industry parks reveals the current state and ecological environment of the local creative industry. Westvillage Courtyard in Chengdu, being a standout in this field, has garnered significant attention for its unique marketing environment and strategies. This paper aims to conduct a comprehensive analysis of Westvillage Courtyard, exploring its current marketing status, external environment, and existing issues. Finally, based on the 7P theory, it proposes optimized marketing strategies to offer recommendations for Westvillage Courtyard to overcome its marketing challenges.
%K 7P理论&#65292
%K 西村大院&#65292
%K 营销策略优化<br>7P Theory
%K Westvillage Courtyard
%K Marketing Strategy Optimization
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113088