%0 Journal Article
%T “宁波气象”微博在气象服务中的创新与应用
Innovation and Application of the “Ningbo Meteorology” Weibo in Meteorological Services
%A 洪敏
%A 胡梦影
%A 龚瑾瑾
%A 周红
%A 陈艳莹
%J Journalism and Communications
%P 636-641
%@ 2330-4774
%D 2025
%I Hans Publishing
%R 10.12677/jc.2025.134094
%X 微博是新媒体的重要组成部分，它具有信息传播速度快且及时的特点。随着社交媒体的快速发展，气象微博已成为气象服务的重要平台之一。“宁波气象”微博自2011年开博以来，从每天5条的固定预报发展到每天几十条的个性化预报。随着技术的进步与用户多样化的需求，“宁波气象”微博不断创新，通过短视频、图文等多种形式结合，增强了与用户间的互动交流，提高服务质量，用户满意度逐年提升，全国气象系统微博排名目前稳居前十。与此同时，粉丝数与阅读量不断增加，挑战也随之而来。针对目前“宁波气象”微博运营面临的挑战，未来将构建严格审核体系、开展多样互动、加大技术研发、推动跨平台与跨区域协作等应对策略，为公众提供更优质气象服务，助力社会防灾减灾能力提升。
Weibo is an important part of new media, characterized by its fast and timely information dissemination. With the rapid development of social media, meteorological Weibo has become one of the important platforms for meteorological services. Since the “Ningbo Meteorological” Weibo was launched in 2011, it has evolved from a fixed daily forecast of 5 messages to dozens of personalized forecasts per day. With the advancement of technology and the diverse needs of users, the “Ningbo Meteorological” Weibo has been constantly innovating. By combining various forms such as short videos and graphic content, it has enhanced the interaction and communication with users, improved the service quality, and the user satisfaction has increased year by year. Currently, it ranks among the top ten Weibo accounts in the national meteorological system. At the same time, with the continuous increase in the number of followers and reading volume, challenges have also emerged. In response to the current operational challenges of “Ningbo Meteorology” Weibo, strategies such as constructing a strict review system, carrying out diverse interactions, increasing technology research and development, and promoting cross-platform and cross-regional collaboration will be implemented in the future. These efforts aim to provide the public with higher-quality meteorological services and contribute to enhancing the society’s disaster prevention and mitigation capabilities.
%K 气象微博，
%K 社交媒体，
%K 气象服务，
%K 信息传播
Meteorological Weibo
%K Social Media
%K Meteorological Services
%K Information Dissemination
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112425