%0 Journal Article
%T 符号、媒介、利益&#65306;商业直播平台控制强度与关键劳动者主体性变迁研究<br>Symbols, Media, and Interests: A Study of the Intensity of Control and the Change of Subjectivity of Key Laborers in Commercial Live Streaming Platforms
%A 苏琴
%J Journalism and Communications
%P 688-695
%@ 2330-4774
%D 2025
%I Hans Publishing
%R 10.12677/jc.2025.134101
%X 商业直播已成为新兴的数字劳动形式&#65292;其背后的控制策略与劳动者的主体性构建成为亟待解析的重要议题。研究借助马歇尔生产四要素&#65292;采用网络民族志、半结构化访谈等质性研究方法&#65292;选取多家具有代表性的商业直播平台及其关键劳动者作为研究对象。通过对直播平台的内容生产、传播机制、管理策略及劳动者的工作体验、身份认同、权益保障等方面的考察&#65292;研究揭示了直播平台如何通过技术手段、媒介管理及利益分配实施控制&#65292;进而影响劳动者的主体性构建。<br>Commercial live streaming has become an emerging form of digital labor, and the control strategies behind it and the construction of workers&#8217; subjectivity have become important issues that need to be resolved. With the help of Marshall&#8217;s four factors of production, the study adopts qualitative research methods such as cyber ethnography and semi-structured interviews, and selects a number of representative commercial live streaming platforms and their key laborers as research subjects. By examining the content production, dissemination mechanism, management strategy of live broadcasting platforms, and the work experience, identity, and rights and interests of workers, the study reveals how live broadcasting platforms exercise control through technical means, media management, and distribution of benefits, which in turn affects the construction of workers&#8217; subjectivity.
%K 关键劳动者&#65292
%K 商业直播平台&#65292
%K 主体性&#65292
%K 马歇尔生产四要素<br>Key Workers
%K Business Live Streaming Platform
%K Subjectivity
%K Marshall&#8217
%K s Four Elements of Production
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112538