%0 Journal Article
%T 乡村振兴背景下农村电商农产品品牌化发展的现实瓶颈与突破路径<br>Realistic Bottlenecks and Breakthrough Pathways for Branding Development of Agricultural Products in Rural E-Commerce under the Context of Rural Revitalization
%A 李豪
%A 邬卫东
%A 孙思莹
%J E-Commerce Letters
%P 769-774
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.144949
%X 在乡村振兴战略的深入实施下&#65292;农村电商作为推动农业转型升级、促进农民增收的重要途径&#65292;正展现出蓬勃的发展态势。其中&#65292;农产品品牌化作为提升农产品附加值、增强市场竞争力的关键环节&#65292;对于推动农村电商的可持续发展具有重要意义。然而&#65292;当前农村电商农产品品牌化发展过程中仍面临诸多现实瓶颈。本文旨在深入分析这些瓶颈因素&#65292;并提出相应的突破路径&#65292;以期为乡村振兴背景下的农村电商农产品品牌化发展提供参考。<br>Under the in-depth implementation of the rural revitalization strategy, rural e-commerce, as a critical pathway to promote the transformation and upgrading of agriculture and increase farmers&#8217; income, is showing a vigorous development trend. Agricultural product branding, a key component for enhancing added value and market competitiveness, holds significant importance in promoting the sustainable development of rural e-commerce. However, the current branding development of agricultural products in rural e-commerce still faces multiple practical bottlenecks. The purpose of this paper is to conduct a comprehensive analysis of these bottleneck factors and propose corresponding breakthrough pathways, providing actionable insights for advancing the branding development of agricultural products in rural e-commerce within the framework of rural revitalization.
%K 乡村振兴&#65292
%K 农村电商&#65292
%K 农产品品牌化&#65292
%K 现实瓶颈&#65292
%K 突破路径<br>Rural Revitalization
%K Rural E-Commerce
%K Agricultural Product Branding
%K Practical Bottlenecks
%K Breakthrough Pathways
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=111747