%0 Journal Article
%T 媒介心理学研究中的数字痕迹收集技术
Digital Trace Collection Techniques in Media Psychology Research
%A 杨雄健
%J Advances in Psychology
%P 1-8
%@ 2160-7281
%D 2025
%I Hans Publishing
%R 10.12677/ap.2025.154175
%X 随着数字媒介的普及，人们的日常生活日益“媒介化”，媒介使用对个体心理的影响成为研究热点。然而，传统研究方法依赖自我报告，主观性强，难以捕捉复杂的数字体验。本文探讨数字痕迹收集技术在媒介心理学研究中的应用，分析其优势与局限性。数字痕迹，即用户使用数字媒介时留下的活动记录，为客观评估个体数字体验提供新视角。本文介绍了三种主要的数字痕迹收集技术：API、数据捐赠和屏幕追踪，并分析了其在获取用户内容消费、使用动机、时间尺度和情境信息方面的具体应用。然而，该技术也存在局限性，例如难以应用于专业化设备、无法全面呈现现实生活细节，以及受限于被试群体的数字素养。未来研究应关注开发更高效的数据采集和分析技术、构建多模态数据整合框架，并探索数字健康干预系统的设计。
As digital media becomes ubiquitous, people’s daily lives are increasingly “mediatized”, making the psychological impact of media usage a focal research topic. However, traditional research methods relying on self-reports exhibit strong subjectivity and struggle to capture complex digital experiences. This paper examines the application of digital trace collection technologies in media psychology research, analyzing their advantages and limitations. Digital traces—activity records left by users during digital media interactions—provide new perspectives for objectively assessing individual digital experiences. The study introduces three primary digital trace collection techniques: API integration, data donation, and screen tracking, analyzing their specific applications in capturing user content consumption patterns, usage motivations, temporal scales, and contextual information. Nevertheless, limitations persist, including challenges in applying these methods to specialized devices, incomplete representation of real-life details, and constraints imposed by participants’ digital literacy levels. Future research should focus on developing more efficient data collection/analysis techniques, constructing multimodal data integration frameworks, and exploring designs for digital health intervention systems.
%K 媒介心理学，
%K 数字痕迹，
%K API，
%K 数据捐赠，
%K 屏幕追踪
Media Psychology
%K Data Traces
%K API
%K Data Donation
%K Screen Tracking
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=110628