%0 Journal Article %T 智能传播驱动下的媒体生态变革
The Transformation of the Media Ecosystem Driven by Intelligent Communication %A 丁璐 %A 张季屏 %J Journalism and Communications %P 299-305 %@ 2330-4774 %D 2025 %I Hans Publishing %R 10.12677/jc.2025.133045 %X 在当今数字化时代，智能传播是指将人工智能技术应用在人类社会交往中的新型传播方式，正成为媒体生态变革的主要驱动力，其整合了人工智能、大数据、物联网等前沿科技，是一个综合体系。智能传播通过智能算法实现了信息的精准高效处理，自其诞生以来，逐步演进并全方位渗透至媒体领域的各个层面。媒体生态作为信息传播的关键载体，其变革关联着社会舆论导向、文化传承创新以及经济产业结构调整等诸多领域，不仅影响公众获取与交流信息的方式，还牵一发而动全身地左右着社会发展进程。深入探究智能传播驱动下媒体生态变革极具重要性，技术创新与场景化赋能的协同演进，强化复合型人才培养与引进战略，实施梯度化的动态治理框架，加快完善法律法规体系是保障媒体生态稳健、持续蓬勃发展的有效路径。
In the current digital age, intelligent communication refers to a new type of communication mode that applies artificial intelligence technology in human social interactions. It is becoming the main driving force for the transformation of the media ecosystem. It integrates cutting-edge technologies such as artificial intelligence, big data, and the Internet of Things and is a comprehensive system. Intelligent communication realizes the precise and efficient processing of information through intelligent algorithms. Since its emergence, it has gradually evolved and penetrated into all aspects of the media field. The media ecosystem, as a crucial carrier of information dissemination, its transformation is related to many fields such as social public opinion guidance, cultural inheritance and innovation, and economic industrial structure adjustment. It not only affects the way the public obtains and exchanges information but also has a profound impact on the process of social development. Thoroughly exploring the transformation of the media ecosystem driven by intelligent communication is of great significance. The collaborative evolution of technological innovation and scenario-based empowerment, strengthening the strategy of training and introduction of compound talents, implementing the dynamic governance framework of gradient, and accelerating the improvement of laws and regulations system are the effective paths to ensure the steady, sustainable and vigorous development of media ecology. %K 智能传播， %K 媒体生态， %K 变革
Intelligent Communication %K Media Ecosystem %K Transformation %U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=109010