%0 Journal Article
%T Research on Brand Strategy of Hotel Enterprises<br>&#8212;Taking Hyatt Hotel Group as an Example
%A Jingwen Song
%A Keman Ding
%A Ruijie Cheng
%A Xiaoyu Zhao
%A Xuan Luo
%A Yang Liu
%A Yuanhao Tian
%A Zhihan Duan
%J Open Journal of Business and Management
%P 861-869
%@ 2329-3292
%D 2025
%I Scientific Research Publishing
%R 10.4236/ojbm.2025.132045
%X In today&#8217;s competitive landscape, branding is integral to a company&#8217;s growth, including in the hotel industry. Hyatt Hotels Corporation, a global leader in luxury hospitality, exemplifies the brand extension strategy. This study examines Hyatt&#8217;s brand planning strategies, offering valuable insights for enhancing brand value and guiding hotel industry development. Using SWOT analysis, the research identifies key challenges, including over-reliance on the U.S. market, slow expansion in Asia-Pacific, and limited brand differentiation. Targeted recommendations are proposed to address these issues, aiming to expand Hyatt&#8217;s global reach and ensure sustainable growth.
%K Hyatt Hotels Corporation
%K Brand Strategy
%K SWOT Analysis
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=141045