%0 Journal Article
%T Research on the International Communication of Chinese Culture <br>&#8212;A Case Study of the &#8220;Chinese Bridge&#8221; Online Programs
%A Jiaping Wang
%A Xindi Bao
%J Open Journal of Social Sciences
%P 202-218
%@ 2327-5960
%D 2025
%I Scientific Research Publishing
%R 10.4236/jss.2025.132014
%X Taking the &#8220;Chinese Bridge&#8221; Online Programs as an example, this paper investigates and summarizes the current situation of international communication of Chinese culture, and uses Lasswell&#8217;s &#8220;5W&#8221; Model to analyze the &#8220;Chinese Bridge&#8221; Online Programs sponsored by colleges and universities in Zhejiang Province in 2020 and 2021 from the following five aspects: communicator, communication target, communication content, communication mode and communication effect. Based on the above information, this paper provides an in-depth analysis of some problems existing in the international communication of Chinese culture and puts forward corresponding countermeasures.
%K Chinese Culture
%K International Communication
%K &#8220
%K Chinese Bridge&#8221
%K Online Program
%K &#8220
%K 5W&#8221
%K Model
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=140726