%0 Journal Article
%T The Anchors of the Social Representation of Tunisia: The Case of Expatriate Managers
%A H&#233
%A la Bach-Hamba Lazrak
%J Open Journal of Business and Management
%P 670-687
%@ 2329-3292
%D 2025
%I Scientific Research Publishing
%R 10.4236/ojbm.2025.131035
%X The purpose of this research work is to analyze the origins of social representations that are anchored among expatriate managers about their host country in a context of global mobility of human resources. Given that very few studies on this subject have been carried out in Tunisia, qualitative research proved relevant. Forty-eight semi-directive interviews were conducted with expatriate executives working in Tunisia. They were transcribed and subjected to three types of analysis: a thematic analysis, an argumentative analysis and an analysis of discursive behaviour. The results revealed that representation systems are mainly determined by factors linked to the subject’s activity. Ideological and cultural-historical factors are limited. French leaders are pragmatic people who have a realistic approach in their evaluation. They value interactions based on real activities and facts rather than biases and prejudices.
%K Social Representation
%K Anchoring
%K Expatriate Manager
%K Host Country
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=140432