%0 Journal Article
%T The Concept of Value Priorities; Could It Be the Crucial Link between Prosocial Motives and Helping Behavior?
%A Kutlu Caliskan
%J Open Journal of Social Sciences
%P 449-465
%@ 2327-5960
%D 2025
%I Scientific Research Publishing
%R 10.4236/jss.2025.131028
%X Prosocial behavior has long posed a challenge to social scientists. Researchers seek to understand why people engage in helping behaviors even it can be costly to the actor. There are a number of reasons why people engage in prosocial behavior. Those were defined as “prosocial motives” defined by emphatic/altruistic concerns, evolutionary influences, reciprocal benefits, internalized principles, or egoistic reasons. We propose a framework that integrates two constructs for predicting prosocial behavior: prosocial motives and values. We believe that each prosocial motive will trigger a different value priority in explaining prosocial behavior. A total of 407 participants from 12 countries took part in the study. The basic requirements for participants are to volunteer in a civic engagement programme and/or regularly participate in community service. We provide a discriminative model to assess the hypotheses by looking at the direct and indirect effects of two cohesive variables that predict prosocial behavior: “prosocial motives” and “personal values.” Regression with multi-group analysis was used to estimate and probe moderated model interactions and conditional indirect effects. The study’s findings revealed patterns of correlations in a way that prosocial motives interact as moral agents with personal values and regulate value-behavior congruities explaining prosocial behavior.
%K Prosocial Behavior
%K Personal Values
%K Prosocial Motives
%K Helping Behavior
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=140316