%0 Journal Article %T 俄语广告语的句法特点及翻译策略探究
Exploration of Syntactic Characteristics and Translation Strategies of Russian Advertisement Slogans %A 江新月 %J Modern Linguistics %P 99-104 %@ 2330-1716 %D 2025 %I Hans Publishing %R 10.12677/ml.2025.131015 %X 广告，作为一种信息传播的媒介，具有商业推广的功能。它以视觉、听觉等多元化方式呈现，向消费者传达商品、服务或企业的相关信息，广告在商业市场中发挥了重要的作用。随着中俄贸易合作的不断扩大，俄语广告逐渐被大众所熟知，俄语广告语的语言表达具有独特的魅力，它们通过精炼、生动的语句，将产品的特点和优势以艺术化的方式呈现出来，让消费者在欣赏语言美的同时，也能感受到产品或服务的价值。本文将围绕俄语广告语的句法特点，分析在翻译俄语广告语中所用的翻译策略，如增译法、减译法、直译法、意译法和音译法等。通过分析俄语广告语的句法特点，探究俄语广告语的翻译策略，不仅有助于提升广告的传播效果，还对跨文化交流和语言学习具有重要意义，从而更深入了解俄罗斯文化。
Advertisement, as a medium of information dissemination, has the function of business promotion. It is presented in a diversified way, such as visual, auditory, etc., to convey relevant information about goods, services or enterprises to consumers, and advertisement plays an important role in the commercial market. With the continuous expansion of China-Russia trade cooperation, Russian advertisements are gradually known to the public. The linguistic expression of Russian advertisement slogans has a unique charm, they present the features and advantages of the products in an artistic way through refined and vivid phrases, so that the consumers can appreciate the beauty of the language and at the same time, they can also feel the value of the products or services. This paper will focus on the syntactic features of Russian advertisement slogans and analyze the translation strategies used in translating Russian advertisement slogans, such as amplification, omission, literal translation, free translation and transliteration. By analyzing the syntactic features of Russian advertisement slogans and exploring the translation strategies of Russian advertisement slogans, it not only helps to improve the communication effect of advertisements, but also has great significance to cross-cultural communication and language learning, so as to gain a deeper understanding of Russian culture. %K 俄语广告语， %K 句法特点， %K 翻译策略
Russian Advertising Slogans %K Syntactic Features %K Translation Strategies %U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=104950