%0 Journal Article
%T 基于AIGC技术的公益广告设计策略研究<br>Research on Public Service Advertisement Design Strategy Based on AIGC Technology
%A 周钰莹
%A 戴雪红
%A 郭月佳
%J E-Commerce Letters
%P 374-380
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.141049
%X AIGC技术的迅速发展以一种强势的态度进入大众的视野&#65292;国内外掀起相关的在各个领域的研究浪潮&#65292;其中不乏广告设计&#65292;然而公益广告在国内的广告领域占据一大部分却对该项技术的使用研究少之甚少。该篇基于AIGC技术对广告行业产生的影响&#65292;将商业广告和公益广告进行对比&#65292;进行案例分析&#65292;并进行设计分析。同时&#65292;了解两者区别&#65292;发现痛点提出策略&#65292;并针对于该项技术在公益广告的应用及发展策略。<br>The rapid development of AIGC technology has entered the public&#8217;s vision with a strong attitude, and has set off related research waves in various fields at home and abroad, including advertising design. However, public service advertising occupies a large part of the domestic advertising field, but there are few studies on the use of this technology. Based on the impact of AIGC technology on the advertising industry, this paper compares commercial advertising and public service advertising, carries out case analysis, and carries out design analysis. Meanwhile, understanding the differences between the two, identifying pain points, and proposing strategies, as well as focusing on the application and development strategies of this technology in public service advertisements, are crucial.
%K 公益广告&#65292
%K AIGC&#65292
%K 发展<br>Public Service Advertisement
%K AIGC
%K Development
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=104394