%0 Journal Article
%T 财务杠杆对电商企业的风险分析——以苏宁易购为例
Risk Analysis of Financial Leverage on E-Commerce Enterprises—Taking Suning Tesco as an Example
%A 魏延庆
%J E-Commerce Letters
%P 6645-6652
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.1341906
%X 近年来，为了在各自平台的建设发展、吸引流量，各电子商务企业纷纷投入了巨额资金，形成了资金缺口。为了弥补资金缺口，各家电子商务企业都普遍地使用财务杠杆去实现这一目标，但同时财务风险也随之增加了。在电子商务企业中，苏宁易购是行业中的佼佼者，具有很强的代表性和典型性。因此，对苏宁易购财务风险出现的原因进行深层次分析，同时给出合理的解决建议或意见，这能帮助其他同类电子商务企业优化改良其财务决策，更好地使用财务杠杆去降低企业财务风险，并显著提高其经营效益。
In recent years, to build and develop their platforms and attract traffic, various e-commerce companies have invested huge amounts of capital, resulting in significant funding gaps. To fill these gaps, e-commerce companies have widely used financial leverage, which has also increased financial risks. Among e-commerce companies, Suning.com stands out as a leader in the industry, with strong representativeness and typicality. Therefore, a deep analysis of the reasons for financial risks at Suning.com, along with reasonable suggestions or opinions, can help other similar e-commerce companies to optimize and improve their financial decisions, better use financial leverage to reduce corporate financial risks, and significantly improve their operational efficiency.
%K 杠杆效应，
%K 电商企业，
%K 财务风险，
%K 苏宁易购，
%K 财务杠杆负效应
Leverage Effect
%K E-Commerce Enterprises
%K Financial Risk
%K Suning.com
%K Negative Effects of Financial Leverage
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=101781